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PRICING INTELLIGENCE

Custom SMM pricing: global, category and customer rates

Learn when to use global markup, category pricing, service overrides and independent customer rates in an SMM reseller panel.

Updated August 12, 2026 · 6 min read
01

Begin with a safe default

A global markup ensures newly imported services do not accidentally sell at cost. Review rounding and minimum charge behavior before publishing the catalog.

02

Tune categories by market

Different service groups carry different competition, support requirements and volatility. Category pricing lets the strategy reflect those realities.

03

Use customer rates intentionally

Reward reliable volume or negotiate agency pricing without affecting other accounts. Every override should remain traceable and above effective cost.